OPAQUE • PLATFORM

An experimental live catalogue space within the department store where consumers can focus on the heritage, materiality, and quality of the products within an otherwise fast retail environment.

Products from different departments within the store are periodically selected (by theme, season, colour, material, etc) by the visual merchandising team and exhibited in isolation on the PLATFORM shelving system. Inter-store menus and a discrete numbering system are used to provide alternative background information and in-store locations of the products.